Face masks are this season’s hottest trend, hand sanitizer is the most wanted “beauty” product, and toilet paper is harder to get your hands on than a limited edition Birkin bag.
There’s no doubt that coronavirus has turned our worlds upside down. With over 79,000 deaths worldwide and the virus continuing to spread rapidly, the COVID-19 continues to severely impact consumer industries. While the news primarily focuses on the travel, entertainment, and technology industries, the fashion industry is suffering just as much, if not more. Fashion week was disturbed, brands and design houses have been forced to shutter their doors indefinitely, and runway shows have been postponed for who knows how long. And, the fashion event of the year, the Met Gala was cancelled. That’s a HUGE deal!!
However, the fashion industry is not just sitting back and crossing its fingers in hopes that the end of the pandemic is in the near future. Instead, fashion brands are stepping up to help combat COVID-19. Brands are devoted to preventing the spread of the disease and providing support to the individuals who are in the thick of it. Here are just a few that have taken it upon themselves to help during this unprecedented time.
LVMH is using their perfume and cosmetics facilities to manufacture hand sanitizer which they will disburse to health authorities in France. They also vowed to provide them with 40 million face masks free of charge.
Chanel has gathered up their workforce to produce face masks and hospital gowns and is making sure they meet the authorities’ guidelines.
Gucci made the biggest donation by a luxury company so far: it pledged $10 million to coronavirus relief efforts. It has also began making 250,000 masks and 25,000 isolation gowns for individuals in health care. Gucci is also supporting the fashion industry by donating to the Vogue Fashion Fund in hopes to assist designers who are struggling economically.
Prada is financing the ICUs of three hospitals in Milan. It is also using it’s factories to manufacture face masks and medical garments that will be distributed to hospitals around Italy.
Estée Lauder granted $2 million to Doctors Without Borders to help less fortunate countries defeat coronavirus. It also reopened a factory in New York to produce hand sanitizer that they will distribute to health care staff and populations that are in much need.
Burberry is producing masks and gowns, but it is also funding research for a vaccine that is being developed at the University of Oxford.
A big round of applause for all of the fashion companies that have really stepped up to help combat this frightening disease!