SMUstyle blogger Lauren Scruggs takes us inside NYFW

Posted by Meg Jones on September 29, 2010 | No Comments »

SMUstyle’s in-house runway reporter, Lauren Scruggs, gives us a behind-the-scenes taste of New York Fashion Week. After the whirlwind of NYFW, Lauren made it back to Dallas for a few days to regroup and more importantly repack for yet another international fashion week – Montreal Fashion Week. Yes, you heard that right! Lauren is currently in Canada reporting from the runways for SMUstyle.com. Follow the recent college grad and now Dallas resident live as she tweets from Montreal Fashion Week at Twitter.com/smustyle

Sept 9
The ELLE Next Fashion Show started my day. It was brilliantly fun and packed with talent. My highlight was interviewing the incredible Joe Zee (Creative Director of ELLE) as well as getting to talk with Erin Kaplan. Such wonderful people! This was such a laid back time to really get to talk with editors and designers and enjoy the innovation of fresh designer faces. There was such a positive energy in the air as everyone mingled with breakfast samplers and cocktails and overlooked the new home of fashion week.Spotted: Nigel Barker, Teen Vogue’s Amy Astley, and Tyson. I made my way down to the meatpacking district to catch the Suzanne Rae presentation, a designer to for sure keep your eye on. the venue was sitting on the high line overlooking the Hudson River. I met some fun people with so many different backgrounds and stories. Eccentric music played and the clothes were fantastic and oxfords were galore.

Sept 10
Today started out at the Guli show, which was not to my liking, but the day got better and better from here. I attended the Tadashi Shoji presentation which displayed a myriad of dresses that were wonderfully earthy yet elegant. I continued onto BCBG, where flowy fabrics in every shade of neutral walked the runway. Stunning. Not to mention, one of my favorite parts about the shows is watching the highly interesting people walk into them, wondering what their stories are–some well known editors and bloggers, but what about the rest? The outfits are uber-creative, not one looks the same, which is so refreshing! From here, I took a break in the lincoln center courtyard outside of the karl lagerfeld luncheon and awed over the over-the-top fantastic chanel-esque ensembles. From bright red turbans to foot high flowered hats, this event was superfluous in a keen taste for style, each walking out the door full of character, life, and drama. From there, i took the subway down to the meatpacking district for the Lorick presentation. I turned onto Little West 12th, and on the quaint little brick road, I ran into a mini photo shoot that had formed to capture the models of Jason Wu. What a find! Hanneli Mustaparta was among the few people shooting some style-files for their blogs. It was fun to work next to them. I then made my way to Lorick a few doors down, by which the only impression I had of this line was that it was Mrs. Waldorf’s collection on Gossip Girl. Who knew we would all be in for such a treat? This presentation was my favorite of the day–natural, feminine, and organic.Ports1961 awaited me…such an anticipated show every season. It did not disappoint. The fabrics flowed so perfectly. Not to mention, it was astounding to watch Lindsay Ellingson, Freja Beha, amongst many others walk the runway. Also, I had the chance to meet Olivia Palermo, and she was so shockingly sweet. I guess that’s how reality tv mutates reputations! Spotted: After the show, I went to the backstage entrance, and on my way back bumped into Erin Wasson.

Fashion’s Night Out was a mad house. The city was packed out. I first went to the Soho Victoria’s Secret store where I had the privilege of meeting Adriana Lima, Doutzen Kroes, and Chanel Iman. They are all such wonderful people, and the event was a success–proven by the line stringing a block long to get autographs. I then went to the Phillip Lim 3.1/Rag and Bone block party, where the tunes were blarring and the crowds were swarming. Spotted: Halle Berry! Cheers to fashion!

Sept 11
The likes of Diego Binetti started off my day in Lincoln Center. It was a full-sighted pleasure where embroidery, lace overlays, and beaded crystals merely cracked the surface of the spectacular detail and embellishment in this collection. My friend Jayme (a pro show crasher, might I add) and I headed to Pier94 on Hudson to attempt an entry into Alexander Wang. It was full, but the people watching outside the show was almost as good as getting in. Astonishing style. Spotted: Bloggers Hanneli Mustaparta and Tavi, Maggie Gyllenhal, Erin Wasson, and Rachel Zoe. Wanting to soak up every last minute in this riveting crowd, my alarm reminded me that I had to get going to the Charlotte Ronson show. Brisk walking turned into a jog with seven short blocks, two long blocks, and five minutes to spare. I bumped into Tim Gunn on the way in and made it to my seat all to be once again inspired by this high energy collection.

Sept 12
Come rain or shine, fashion week still carries on in full force! To narrow down my favorite collections for spring/summer 2011 was nearly impossible, but Rebecca Taylor, Diane Von Furstenberg, Rag and Bone, and Jason Wu topped the charts.

Sept 13
The Net-a-Porter luncheon was the highlight of today, as we enjoyed stunning fall line previews from various fall collections. This shopping site is to die for. Finally, the long awaited Monique Lhuillier show was beginning before we knew it, and the dresses were UNBELIEVABLE. Absolutely jaw dropping.

Sept 14
This morning, I grazed down to the Derek Lam show to shoot some model street style. Little did I know who I would run in to. I was approaching back stage, and I saw a white bob in the near distance…it clicked with me–Abbey Lee Kershaw, AKA one of my favorite models. ever. I met up with the normal crew, who i see everyday (it becomes such a small world), one of which is Craig from Altamira (my most adored model blog!). Snap shots of Freja Beha, Anja Rubik, and Karlie Kloss, amongst many others, were taken captive by a flash, and the energy only seemed to crescendo as the rain started to fall. Music video anyone? No one seemed to notice; we were having too much fun delgating mini photo shoots.

Sept 15
Today was just full of prettiness. Nanette Lepore opened up my morning and left a very high standard for the remaining shows. It was exploding of energy and color, making me wish spring wasn’t so far away.

I then made my way over to the Harper’s Bazaar accessory presentation, which was an absolute delight. It opened my knowledge to so many outstanding jewelry makers that are those above-and-beyond innovative types. I enjoyed getting to learn of their stories and the inspiration behind their exquisite creations. Some names to check out: Lizzie Fortunado, Prova, Anndra Neen, and, of course, Alexis Bittar. Milly by Michelle Smith was up next on my to-do, which I was quite ecstatic about. It was packed out. The collection was rupturing with tomato, green, and navy hues, head wraps, and audacious prints. odd molly arrived shortly after, which was not quite my taste, but fun none-the-less. best surprise of the day: I was lucky enough to get in to Anna Sui. What a treat. Watching Abbey Lee walk made my day, not to mention the boho-extravagance of the fabulous conglomeration. Safari anyone? Final show of the day: Mackage. the designer is known for his leather creations, and this year he changed pace with an entire collection of clothes.