NYFW: Pop-Up Paradise

September 13, 2017 by

The corner of 58th and 5th Ave houses the work of the world’s most talented designers. This iconic institution, none other than Bergdorf Goodman, reminded us this year that Fashion Week is not limited to the runway.

New York Fashion Week, crawling with a-list celebrities and world renowned designers, is intimidating as hell. Those sacred front row seats aren’t just taken by anyone. And while it is a hard fact that most of the shows we’d give a limb to attend are under strict lock and key, those in the city were still given a chance to see the magic. Lucky for us dreamers, Bergdorf Goodman opened its doors to wildly inspiring pop-up shops – giving everyone in New York City a front row seat.

Giovanna Battaglia Engelbert and Donald Robertson, two of fashion’s most familiar faces (and my favorite people), styled Bergdorf’s iconic windows and staged an in-store takeover while each promoting their new books. It was almost too good to be true.

Donald The Book | Gio_Graphy

Giovanna, Italian fashion editor and creative director, brought life to Bergdorf’s main floor of accessories. Her festive windows gave the public a glimpse into her new book and personal aesthetic – highlighting the whimsical approach to her work. As each trip up the escalator brought a new surprise of sequin streamers draped across mannequins or oodles of colored balloons, it almost felt as though you were personally invited to the fashion maven’s soiree.

From Gucci to Attico, Giovanna chose to focus on emerging and established Italian talent in homage to her heritage. My favorite of Giovanna’s picks, including her limited edition t-shirts, can be found here.

While Giovanna left traces of her genius throughout most of the iconic store, Donald Robertson concentrated his work in the jewel box famously known as Linda’s. Resembling a fashion editor’s coveted closet, Linda’s organically gave a fashionable backdrop for Donald’s jaw-dropping work.

The “Andy Warhol of Instagram” ditched canvas and took his talented hand at denim jackets, Mansur Gavriel bucket bags, chaise lounges, a beach cruiser and pizza boxes to name a few. I had never seen a space as beautifully curated as Linda’s, it was truly perfection.

In the dressing room covered floor to ceiling with Linda Fargo’s fashion show invitations, I tried on one of Donald’s wearable art. I nearly bee-lined out of the store in this hand painted cape.


Both Giovanna and Donald inject life into an industry viewed as daunting and intimidating. They might have also given brick and mortar retailers a cure to their eventual demise. If you’re looking to give your coffee table a pick-me-up or seeking some much needed inspiration, I advise ordering these two books pronto.

Don’t forget to follow them on Instagram (@drawbertson/@bat_gio)!

Xx,

Alegra

 

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