With Earth Day coming up on April 22nd, I figured what better time to embark on a green initiative than by switching to a natural beauty routine. The natural beauty industry has been gaining significant traction for some years now, and I’ve always wondered where a good place to start was. So, I decided to contact the “green queens” over at The Greenway Shop to answer every one of my questions.
Both of you practiced law — what inspired both of you to launch The Greenway Shop?
“We were inspired by our children initially, we both wanted to make sure that what we used in and around the house was safe, clean & natural. Our interest in clean products then grew to incorporate what we wanted to put into and on our own bodies (and of course on the rest of our family). We started learning more about the ingredients in traditional personal care products and didn’t like what we discovered, and our journey to launch The Greenway Shop started there!”
Why should we consider approaching beauty in a more natural approach?
“Most beauty products out there are composed of a variety of cancer causing chemicals. From parabens to formaldehyde to petroleum waxes, your average lotion can contain quite the toxic mixture. Natural skincare products are effective without using any of these noxious artificial chemicals or additives. Also, what goes on your skin eventually goes in your body. If you slather chemical-filled soaps, lotions and creams over your skin, your body absorbs those toxins.”
When reading the labels on products, what are some of the most common ingredients you should aim to avoid?
“We like to reference the EWG’s Skin Deep Cosmetics Database list of ingredients to avoid…. specifically we will always steer clear of phthalates, parabens, petroleum waxes, synthetic fragrances, chemical sunscreens and nano particles.”
Do the products found in your shop have to meet certain criteria (whether in ingredients, sustainability, or packaging?)
“As mentioned above, we always cross reference each products ingredients with the EWG’s Cosmetic Database Ingredients to Avoid List to ensure all products sold at The Greenway Shop meet the EWG’s criteria for Clean beauty.”
Do you have any advice on the best way to transition into a green beauty regimen?
“Start slow with our top five transition recommendations below… Cleanser: A cleanser is the basis of any skincare routine, Pai’s water-based Camellia & Rose Gentle Hydrating Cleanser is an effective two in one. For those who like a foaming formula, Indie Lee’s Brightening Cleanser lathers for a squeaky-clean feel.
Serum: Serums used to treat issues from hyperpigmentation to fine lines and wrinkles are the workhorse of your skincare routine. Our favorite is La Bella Figura’s Modern Radiance Concentrate, which is a super-effective vitamin C serum.
Sun protection: We always recommend mineral-based for-mulas that use zinc or titanium dioxide to physically block UVA and UVB rays. We love Kypris’ Pot of Shade, a translucent, broad-spectrum, non-nano SPF 30 that goes on easily.
Deodorant: We both love and use Ursa Major’s Hoppin’ Fresh, but are recently obsessed with Agent Natuer’s Shiva Rose collaboration called The Holi Rose Deodorant Stick, it has a lovely smell to it as well.
Lipstick: Kosås lipsticks are beautiful and super moisturizing, free of preservatives and synthetic fragrances!”
If you each had to choose, which natural products found in your shop do you consider to be “must-haves” in your beauty regimen.
“We both love Kypris Serums and consider them a must for healthy glowing skin. Our two favorites are their Moonlight Catalyst & Antioxidant Dew. The Moonlight Catalyst is a blend of natural Vitamin A & E; this herbal alternative to retinoid formulas employs a cocktail of renewing fermented pumpkin enzymes, conditioning biomimetic EGF, and hydrating botanical extracts to refine and renew your complexion without irritation or peeling. The Antioxidant Dew serum is more suitable for day time use with a blend of Vitamins C & E. The Antioxidant Dew will restore hydration, vitality, and radiance to skin.
We also love the Kosas cream blush sets, they have a beautiful consistency to give you just the right amount of color along with a slight dewey look, perfect for day and night!”
Does your all-natural approach to beauty translate to food as well?
“Yes, we adhere to a pretty strict diet of organic foods with as few processed foods as possible – which is sometimes hard with young children, but with meal and snack planning we try to stay as on top of it as much as possible.
We both love to start our day with Matcha Lattes, I love adding Moon Juice Spirit Dust with ashwaganda to my morning routine. My typical recipe is: one scoop vital proteins, 1 tsp matcha, 1 tsp Spirit Dust, 1 Cup boiling water, one pitted date, a dash of cinnamon and splash of almond milk – all into a Vitamix to blend for 30 seconds for a frothy tasty latte! So good!
For a mid afternoon snack – I like to sneak in some probiotics with Beauty Chefs BODY Inner Beauty Powder (chocolate is my favorite), quick easy recipe is just a scoop of Body Powder, some ice, water and blend, on days when I need more I will add in a 1/2 of a banana or avocado. It’s a great way to stay full and get those probiotics in!”
Now, before you completely dismiss this switch as delusional (I’m also human and wouldn’t give up my Dior Lip Glow for anything), keep an open mind. I get that this natural approach to beauty isn’t for everyone, which is why Hallie and Flauren advise you to simply switch one or two products and slowly get into it. Believe me – deciding to do a complete overhaul of my beauty regime and switching to clean ingredients sounded crazy to me. However, I was pleasantly surprised to find that the natural beauty industry has grown so much in recent years and there’s a wide range of products to choose from!
Special thanks to Flauren Bender and Hallie Lamon for their bountiful advice and deep appreciation for all thing’s natural and holistic.