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Best Kept Secrets

April 6, 2009 by

You’re hanging on to being a fashionista by a thread. The idea of a recessionista frightens you. Worry no more. With these best kept, online shopping secrets, you don’t have to let on that your bank account is tight.
Who: Gilt Groupe
What: Invite-only access to limited time luxury designer sales at up to 70% off. With names like Oscar de la Renta, Marc Jacobs and more, Gilt Groupe is literally a fashion maven’s gold mine.
When: Christian Louboutin goes on sale April 8 at 11 a.m. (Dallas time).
Why: Because you want to get your hands on those red soles (minus the $1,000 price tag). Oh, and because they do men, women, kids and home.
Who: Billion Dollar Babes
What: The online sample sale source. Three, 48-hour sales a week means perfect variety at perfect prices.
When: Right now? A fab Cosabella sale.
Why: Because we all want exclusive access to exclusive deals.
Who: Ideeli
What: Deeply discounted designer sales (everything from sunglasses to gowns) and giveaways.
When: Sales and giveaways don’t last long. But with a deep lineup of designers it’s no sweat if you miss one. A Vivienne Tam sale starts April 8 and their giving away a Roger Vivier clutch this week (but with a secret start time/date, you’ll have to click to find out when.)
Why: It’s always fun to find that some great things in life do come for free.
All the sites listed are invite only, if you’d like an invite comment or e-mail It’ll be our little secret.

Closet Culture : A Retail Revolution

April 6, 2009 by

Despite the fact that your closet is packed, finding something to wear is a daily dilemma. Stop stressing, Ilana Heller is ready for you to raid her closet. Heller, founder of Closet Culture, has picked up her biz based in Cali and set up shop in Dallas. Closet Culture is the ultimate solution for those – Oh, what to wear? – moments.
Here is the low-down on how Closet Culture works:
1) Closet Culture does a DNA (Designers Needed Assessment) on the SMU student body to determine what brands and trends are popular on our campus.
2) A location is picked on or near campus to set up the closet.
3) Students buy a membership and have access to trendy tops, dresses and handbags. You checkout the goods for the night/weekend return them (similar to website bag, borrow and steal but not virtual).
From Claremont to NYU, Closet Culture is already a running success at Universities across the nation. If you want to be apart of the retail revolution email or visit the website

Sweet Spring

April 6, 2009 by

So the weather’s warming up — finally! Which means its time to switch out the sweaters for sandals and put yourself in a dress. Luckily the long dress is making a bold appearance this spring. Perfect for lounging, or dressing up without feeling fussy or uncomfortable, the long dress is a vital.

SMU Style

April 5, 2009 by

SMU’s online style source to everything fashion, art, dining and entertainment, is looking for contributing writers to post blogs at least two times a week.
No experience is necessary, but an interest in fashion, entertainment, dining and the Dallas lifestyle scene is vital.
Our hope is to create an online source for the SMU community to stay in the know about everything from the latest fashion trends to the newest beauty products and Dallas lifestyle news. We are modeling the Website after sites such as and
Writers will be responsible for e-mailing their blog postings to and will be responsible for including images to accompany their text.
Writing for will be a great way for those interested in working for a fashion magazine or Website to build their resumes and get their work published.
There will be an informational meeting for those interested in being a part of on Sunday, April 5 at 5 p.m. in Java City at the Hughes-Trigg Student Center.
Christina Geyer & Sarah Bray