Black-Owned Businesses to Support

July 20, 2020 by

More than ever before, it’s time to evolve into people who support, protect, and show up for the black community. Here at SMU Style, we are educating ourselves on the difficulties that our peers in the black community have faced in the past and on current issues that are deemed unacceptable. We fully support the Black Lives Matter Movement and strive to put our best foot forward by standing in solidarity with our black community and using our voices to help in their fight for equality. In light of this, let’s put our money where our mouth is by doing what we know best: retail therapy.



Fe Noel

is a conceptual lifestyle brand created for the multifaceted woman that embodies a love for travel and style. Fe is a womenswear designer from Brooklyn, NY who entered the industry at 19, opening a boutique for vintage lovers and trendsetters in Brooklyn. She is heavily influenced by her Caribbean heritage, love for vibrant colors, and penchant for bold prints. Aside from traveling and designing she enjoys helping other young women start their businesses with the support of the Fe Noel Foundation, a program for young girls who are passionate about entrepreneurship. Her collection ranges from unique swimwear and vivid blouses to chic pants and accessories.

Jade Swim 

by fashion editor & stylist Brittany Kozerski combines her minimalist aesthetic with innovative silhouettes and unique design details. The swimwear is carefully crafted from luxe fabric with shape retention technology to smooth and sculpt the body. UV protection and resistance to chlorine, suntan lotions, & oils ensure long term wearability. Designed with multifunctional versatility in mind, these styles can be worn from day to night, from beach to city, like swim or ready-to-wear.


is a Nigerian based lifestyle brand that provides design and fashion consciously made to be nature-friendly. Their focus is on resort wear, made with natural and biodegradable fabrics, that are breathable, elegant, and  functional, perfect for summer weather. All of their clothes are locally made by seamstresses and artisans in Lagos, Nigeria with a production process that does not compromise the future.

Brother Vellies

was founded in 2013 by Toronto-native and New York City-transplant Aurora James to keep traditional African design practices, and techniques alive while also creating and sustaining artisanal jobs. The luxury handbags and shoes are truly one-of-a-kind pieces that are trendy while remaining timeless. At the core of their accessories, you will find vegetable-tanned leathers, soling from recycled tires, hand-carved wood, floral dyed feathers along with a collection of other by-product materials sourced from farmers across the globe.

Hope for Flowers

by Tracy Reese is a Detroit based label that focuses specifically on sustainable materials, ethical production, and handwork. Unlike supply chains which prioritization mass production, every piece is in this collection is produced in a small factory in Flint, Michigan, which employs women who are reentering the workforce and want to learn new skills. Tracy’s focus is on keeping a tightly knitted business by producing in small quantities and working with high-quality natural fibers such as silk, Tencel, Lyocell, organic cotton, and organic linen.


The Sixes 

was founded by Franci Gerard as an ode to women who are 5’9” and up, love fashion, and take pride in the way they look. Her dream for the Sixes was to provide chic, quality womenswear to a deeply underserved market of women who’ve been excluded from major style moments because of height. Franci went above the bar and greatly delivered providing us with a collection of denim, leggings, and Palazzo pants with the best quality of silky stretch satin.


was established by Carly Cushnie in 2008 on the desire to serve the modern woman. Artfully crafted with clean, sculptural lines, and an aesthetic that embodies a refined sense of cosmopolitan minimalism and femininity, Cushnie offers a collection that is precisely tailored to achieve the perfect fit for the female form.

Oma the Label 

was created by Neumi Anekhe, a New York-based fashion stylist that started the brand in 2018 because she saw a need for more brands representing people of color. She wanted to help diversify the markets, change the imagery and predominant representation that we see in fashion today all while creating quality and affordable pieces for the everyday woman. 


has the best collection of sustainable jewelry with a vintage appeal. Their unique pieces are handcrafted in Queens with up cylced materials that come from small sellers around the world!


KNC Beauty

is home to the insta-famous Collagen Infused Lip Mask and Star-shaped Eye Mask. When Kristen Noel Crawley got hooked on lips masks on a trip to Tokyo she was surprised to discover the number of harsh chemicals used in the market. To trump this trend Kristen created her own brand of all-natural lip scrubs, beauty balms, and more. If you’re feeling a little extra or want to partake in self-care, check out her website!


Beauty Bakery 

revolutionized how shades were numbered being the first brand to recalibrate shades and order them from dark to light. Beauty Bakerie started as a one-woman operation in 2011 after Cashmere Nicole put herself through college and nursing school while being a single mother. From the beginning, Nicole knew she wanted to give back, so she decided to use Beauty Bakerie as a vehicle to create Sugar Homes, an organization that provides care for orphaned children in Uganda. As a successful businesswoman,  she ensures that her products are whipped to perfection as she worked to make the products vegan, non-toxic, and cruelty-free. 

Uoma Beauty

re-writes the rules of inclusivity and diversity by being the most inclusive black-owned beauty brand with a foundation shade range of over 50 colors. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative, and created for all. Sharon has taken a very hands-on approach to creating a makeup and draws inspiration from her Afro heritage and infuses it with fierce modernity to create a truly fresh aesthetic. 



is centered on making superfood-boosted essentials for health and beauty. Trinity Mouzon Wofford and Issy Kobori started their journey in 2017 as an independent, Brooklyn-born brand that brings good vibes to the wellness industry. Not only do their products taste good, and look good, but they’re made organically with no added preservatives to help you feel like your best self. 



offers a variety of sustainable gift wrapping and home decor with personality. From pillows to cards and stickers, everything is curated with luxe fabrics and mindfulness towards the environment. 

Semicolon Bookstore

is Chicago’s only black woman-owned bookstore and gallery space. They specialize in hardcover and audio books from books written for, by, or about people of the African Diaspora.

If you’d  like to further support the BLM Movement, we kindly ask that you donate to the following:

Black Lives Matter

Grassroots Law

Bailout Funds & Legal Fees

This is just the beginning of the conversation.

xx, Sofia

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